Does the revenue generated by Measure P stay in Victorville?Yes, unlike the state, county and special district sales taxes, all revenue generated by Measure P will stay in Victorville; not one cent can be taken by the State.
How can I register to vote or check my voter registration status?Visit registertovote.ca.gov.
How will the Measure P tax be paid?The tax will be added during transactions that include sales tax. Sales tax, for the most part, is collected at the point of sale. Measure P proposes a one-cent sales tax that would increase the sales tax from 7.75% to 8.75%. With the passage of measure P, tax for a $60 gas purchase would increase by 60 cents. Shopping locally means that funds go directly to the City to support public safety. Food groceries, medications, certain medical devices and other "Necessities of Life" are exempt from sales tax.
If voters approve Measure P, when will the tax measure go into effect?The sales tax measure will go into effect on April 1, 2021 and will stay in effect until repealed by voters.
Is the November election an all-mail ballot election?Whether or not you normally vote at the polls, all registered voters in California will receive a ballot in the mail for this election. You can vote by mail or drop your ballot off in a ballot drop-box. In-person voting will still be available. Look for your ballot in the mail the week of October 5.
Is there fiscal accountability in Measure P?
Yes, fiscal accountability is required with Measure P, including:
- Measure P would continue to give Victorville local control over local funds – no funds could be taken by the State.
- Mandatory financial audits and yearly reports to the community would continue to be required.
- Measure P would continue to ensure visitors and shoppers from outside of Victorville pay their fair share for local city services.
- Essential purchases like food groceries and medicine are exempt from sales tax, helping to ensure Measure P in not a burden to those on fixed or limited incomes.
- At any time, Measure P can be repealed by the voters.
What is Measure P?Measure P was placed on the ballot to make those of us who live and work in Victorville safer. Measure P is the funding mechanism for the Victorville Public Safety Plan, which was adopted in May 2020. Measure P was placed on the ballot by the City Council to add more police officers, allow us to address Victorville’s dire homeless problem and to add fire fighters and a new fire station here in Victorville. Measure P is a one-cent sales tax that will take the City’s sales tax rate from 7.75% to 8.75% and raise $15 million annually. Measure P will improve Victorville’s police and fire response times to emergency 911. Measure P will also help us address increasing homelessness and associated blight, illegal dumping and sanitation concerns; keep our parks and recreation facilities safe, well-maintained and graffiti free; and expand library services.
What items will be taxed by Measure P?Qualifying purchases made in the City of Victorville will be subject to the tax. This includes items such as clothing, cars, household goods and alcohol. Pursuant to California Revenue and Taxation Code, food groceries, prescriptions, certain medical devices, and other “Necessities of Life” are exempt from sales taxes.
What other public safety measures are included in Measure P?
Measure P will:
- Allow for quicker responses to 911 emergencies by addressing public safety facilities needs for police, fire and emergency operations
- Replace outdated lifesaving and firefighting equipment
- Address homelessness and keep public areas clean, safe and free of graffiti
- Increase the number of police officers in our community and provide police services, including crime prevention and investigations, and reduction of gang activity and drug related crimes
- Add emergency response centers able to provide resources in the event of a natural disaster such as an earthquake or a future health pandemic
- Enable the City to invest in services to reduce homelessness
- Increase Code Enforcement to address blight, illegal dumping and other nuisances
- Expand library services
Where does Victorville's sales tax go now?The basic statewide sales tax rate is 7.25%. Of that 7.25%, 6% goes to the State, 1% goes to the City, and .25% goes
to a Local Transportation Fund.
Who decides how the revenue from Measure P is allocated?Through the budget process, the City Council will decide how the revenue is allocated based on the recommendations of the Citizens’ Oversight Committee. The Citizens’ Oversight Committee will prioritize and earmark the allocation of funds based on community needs and the City Council will make the final approval.
Why a sales tax not a property or parcel tax?The Council explored all types of revenue generating avenues. While a parcel tax was viewed as a stable mechanism, it was also viewed as regressive (meaning owners of smaller, or lower valued properties pay the same as owners of larger, higher value properties). Property owners also contested that this left them to bear the burden for financing services/programs that provide benefits to the community at large. A sales tax means that both local and visiting consumers will pay a share.
Why did the City Council place Measure P on the ballot?Victorville’s population has skyrocketed over the past 20 years. City spending on public safety has not kept up
with that growth and is insufficient to keep a city our size safe. Measure P will fix that by adding 30 additional
police officers, 9 new fire fighters and opening Fire Station 315 in Victorville.
Will there be taxpayer oversight?The proposed measure will require the creation of a Citizens’ Oversight Committee in addition to annual independent audits. The City Council will establish a Citizens’ Oversight Committee consisting of Victorville residents to oversee the allocation of funds raised by this measure.
The City’s independent auditors would also be required to audit annual expenditures to ensure that they are consistent with the allocation approved by the Citizens’ Oversight Committee. The City Council will establish the terms of the Oversight Committee members and their specific duties.
(Updated: Feb. 5 at 3:30 p.m.)
Measure P is a general sales tax measure approved by the Victorville voters during the November 3, 2020 election. This one-cent sales tax took effect on April 1, 2021 increasing Victorville’s sales tax rate from 7.75 percent to 8.75 percent.
Measure P is a local sales tax, so 100 percent of the revenue generated by this measure will go to the City of Victorville. Annual revenue generated by Measure P could total an estimated $15 million annually.
The Victorville City Council placed Measure P on the November 3, 2020 ballot to give Victorville voters the choice to enact this measure that will enable the City to expand essential services and increase safety for Victorville’s growing population.
Revenue generated by this general tax measure will enable the City to:
- Add 30 police personnel to increase neighborhood and community patrols, crime suppression, investigation and traffic enforcement
- Speed response times
- Open Fire Station 315 and add fire personnel to improve our medical and fire response
- Invest in resources needed to reduce homelessness
- Expand code enforcement services to reduce blight, illegal dumping and other nuisances
- Expand library and literacy programs
Revenue generated by Measure P will be used to implement our Victorville Public Safety Plan approved in May 2020 to increase safety, and expand essential services needed to improve quality of life for our community.
Measure P will require non-resident visitors to share costs, enhance and increase public safety and improve quality of life in Victorville.
Taxpayer investment in Measure P will be protected by a Citizen's Oversight Committee that will ensure that revenue generated by this measure is used for its legal purpose, and Sacramento won't be able to seize our local dollars for state projects.
While Victorville's population has jumped 96% over the past 20 years, the City's police staffing has risen only 1.6%. Since 2008, police total call volume is up 11% or by 14,000. Police response to non-emergency 911 calls can take one and a half hours. Since 2011, fire and medical calls for service have increased by 49%.
Measure P will put more police into our neighborhoods, with an emphasis on community-based policing. Measure P will ensure an “Eight Beat Patrol System,” breaking Victorville into small “beats,” with smaller areas to patrol. Police will get to know the neighborhoods, establish better relationships with residents and improve community policing with the end result of greater crime prevention.
Measure P will reduce gang-activity and related crimes and strengthen neighborhood police patrols, crime prevention and investigations.
Measure P will allow the City to address our homeless problem and the trespassing and illegal encampments that they bring.
Measure P will allow us to keep our parks and recreation facilities safe, well-maintained and graffiti free.
Measure P will enable the City to expand library and literacy programs for the benefit of our community.